The 7 Habits of Highly Effective Online Marketers
(This is a great article that hightlights the habits of highly effective online marketers and was posted on Facebook by Entrepreneur.com)
To be effective at online marketing, one of the best pieces of advice you can follow is to find other people who are successful at it and imitate their work habits. If you do what they do, you’ll likely accomplish what they accomplish.
The principle won't always apply to specific tactics (some that might work as a pay-per-click, or PPC, strategy today might not work a year from now). But character traits and habits that lead to the discovery and implementation of successful tactics will always be beneficial.
Here are the seven habits of highly effective online marketers.
1. They think strategically.
Successful digital marketing goes way beyond asking yourself: “What can I do to improve conversions for this particular ad?” Instead, a successful marketer takes a long-term view of brand promotion online.
So, if you haven’t already done so, organize a breakout session and develop an overall digital strategy designed to reach people in your target market. From that strategy, produce several action-oriented tactics (search engine marketing, PPC advertising, content marketing, etc.) that will boost brand awareness and generate conversions.
2. They’re thick-skinned.
When you’re a leader and/or a success in any capacity, you’re going to deal with a fair share of haters. That’s just par for the course.
When you suggest a new idea or challenge an outdated marketing concept that’s presented at a meeting, expect some unprofessional pushback. When that happens, remain professional and avoid stooping to their level. Also, keep in mind that haters can teach you some valuable lessons.
3. They’re always learning.
You might think that you’ve “arrived” when it comes to digital marketing and that you know everything there is to know. Nothing could be further from the truth.
Online marketing is based on technology, and technology is always changing. You need to keep learning to adapt to those changes.
In fact, it’s a good idea to always be learning in general. Marketing is certainly no exception to that rule.
4. They’re writers.
Marketing is all about communication. The most successful marketers have learned how to communicate using the written word in addition to using images and video.
Remember: Advertising copy is offered in words. Effective marketers can create outstanding ad copy because they’ve “exercised” their brains with writing challenges. They’ve pushed themselves to find just the right word to put into a sentence. They’ve thought for long periods of time about the perfect adjective to describe something.
All of that effort leads a marketer to become more effective in the discipline.
5. They use data to make decisions.
By now, the whole world knows what Benny Hill said about people who assume they know how people think: “They make an ASS out of U and ME." Marketers should take that advice to heart.
An effective digital marketer never assumes that a particular call to action text or ad copy is best. Instead, he or she tests it over time against a reasonable alternative. The option that offers the best conversion rate is the winner.
6. They specialize.
Digital marketing is multi-faceted. There are too many moving parts for even the best digital marketer to keep track of them all.
That’s why it’s a good idea to specialize. Instead of trying to be all things to all people, an effective marketer is one who's expert at PPC, at content marketing, at email marketing or some other specialized digital tactic.
7. They’re detail-oriented.
Effective digital marketers pay attention to details. That’s necessary because there are so many data points to track in an effective campaign: the demographics of the people targeted, their interests, the time of day the campaign runs, the channels it runs on, the conversion rate of each channel and so on.
Effective digital marketers pore over all of those details in their analysis so that they make an informed decision about what works and what doesn’t.
Wrapping it up
To be an effective digital marketer, act like an effective digital marketer. Develop these highly effective habits, and you’ll eventually boost your brand awareness online and see your conversion rate climb.